November 17, 2010

At Last: Nat Geo Maps on a GPS!

National Geographic Maps & Satmap Systems

Announce Alliance to Deliver Digital Mapping for Handheld Sports GPS

For the first time, National Geographic’s suite of Trails Illustrated, TOPO! and Adventure maps are made available on a handheld GPS; Satmap Active 10 TREK Launches in the U.S. this week.

November 17, 2010 - London, England... National Geographic Maps and Satmap Systems today announced the integration of the best-selling National Geographic outdoor recreation maps into the award-winning Satmap Active 10 handheld GPS. This integration is the result of a new product development alliance between the two organizations, both of which will launch the Active 10 TREK for sale in the United States this week.

The content offered on Satmap devices will include the complete line of National Geographic outdoor recreation maps, including the TOPO! USGS topographic map series, the AdventureMap series of international adventure travel maps, and, for the first time on any GPS, National Geographic’s premier Trails Illustrated series of maps for national parks, national forests and many popular recreation areas. National Geographic maps will be available via SD-Cards, which will plug-and-play into the Active 10 TREK handheld GPS.

The alliance brings together the mapping excellence of National Geographic with the engineering expertise of Satmap Systems Ltd., and the result is a product that meets the needs of outdoor enthusiasts. The Active 10 TREK will suit users of all skill levels in all weather conditions throughout the year. It has gained wide acceptance in Europe with outdoor professionals and consumers engaged in various activities such as mountain rescue, hiking, mountain biking, hunting and geocaching.

Charlie Regan, general manager and vice president, National Geographic Maps, said: “National Geographic prides itself on publishing the best maps, whether for outdoor recreation, education, travel or reference. We are pleased to announce this alliance with Satmap and are eager to see outdoor enthusiasts and professionals begin using the Active 10 TREK to guide them on their adventures. Satmap’s sterling reputation and the critical acclaim that their Active 10 has garnered in Europe made the decision to partner, as they expand into the U.S. market, an easy one.”

Richard Calthrop-Owen, managing director of Satmap Systems, commented: “We are really excited about launching into the U.S., especially with such a globally respected brand as National Geographic. This alliance is good news for everyone who spends time in the great outdoors, and this is a major product first. The Active 10 TREK, combined with the superb National Geographic map data, gives users the freedom to focus on the enjoyment of their sport rather than worrying about location. Accurate navigation is an essential part of enjoying the outdoors, and this quality of map detail will help users to keep on track and stay safe.

Fourteen TOPO! USGS-based SD Map Cards will be available at launch, covering many popular outdoor recreation states including Arizona, California, Colorado, Idaho, the Mid-Atlantic region, Montana, Nevada, New England, New Mexico, North and South Carolina, Oregon, Utah, Washington and Wyoming. SD Map Cards for the remaining states and regions will be released in the first quarter of 2011. Three additional Trails Illustrated SD Map Cards also will be part of the initial offering, covering California’s Sierra Nevada, the Southern Appalachians and America’s “Greatest National Parks.” New Trails Illustrated Map Cards featuring some of the most important recreational areas in the country will be available in the coming months.

In addition to recreation users, Satmap Systems Ltd. supplies GPS handsets to search and rescue teams, police, military and other professionals in Europe, giving the company a unique insight into and understanding of the needs of outdoor users. Central to this is the need to see the best quality mapping possible on a large screen in a handheld device that is rugged and user friendly.

The Active 10 TREK

The Active 10 TREK comes pre-loaded with World and USA Base Maps. Customers can then buy the National Geographic SD Map Cards that slot into the GPS, making map reading fast and easy. The map is displayed on a large 3.5” screen in full color suitable for day and night use, including a red backlight option to help protect night vision.

The Active 10 TREK is priced at $369.99, and the National Geographic SD Map Cards cost $99.99 each. Customers also can purchase topographical mapping for most countries in Western Europe, making the GPS useful for home and when travelling abroad. There is a range of high-quality accessories such as Bike Mount, Vehicle Mount and a Deluxe Carry Case, which retail from $14.99.

The Active 10 TREK and National Geographic SD Map Cards will be sold online at,,, and and will be available at premier outdoor retailers nationwide in the upcoming months.

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