February 4, 2008

Nat Geo Maps at SHOT Show

We wrapped up our exhibit at the SHOT Show in Las Vegas Tuesday. SHOT stands for Shooting, Hunting, Outdoor Trade. Some people were surprised to find us there. But our TOPO! software is perfect for hunters as they need the most detailed maps possible. And as a conservation organization, National Geographic understands the role hunting plays in conserving species and habitats.

This year, we gave away copies of the November issue of our magazine with the article Hunters: For Love of the Land.

For the second week in a row we introduced our forthcoming TOPO! Explorer web site and application to the trade and press. Of particular interest here was our "hybrid quad" which combines contours and other line work from USGS topographic maps with high-resolution aerial photography. It's often difficult to view an aerial photo and know what you're looking at. The hybrid solves that problem.

It's been an exciting couple of weeks. If you'd like to know more about TOPO! Explorer, go to topo.com and sign up for our mailing list.

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